For example, we have conducted a series of tests to expand the use of raw materials from renewable sources in our packaging,” said the director.Īlternative actions – Tetra Pak Brazil has been using fully renewable electricity only since 2012. “Our commitment goes beyond recycling post-consumer packaging it starts with the design of our packaging and equipment. However, Tetra Pak’s goal is that, as the company progresses in these trials, the solutions can be trickled down to other markets. For now, the tests are being conducted in different markets and they do not yet have any impact in Brazil. The company’s goal is to achieve a packaging model that uses only renewable and/or recycled raw materials that are carbon neutral.įor this, Tetra Pak has carried out tests in the European market for the use of recycled polymers and conducted trials on an alternative fiber-based barrier to replace the current aluminum barrier foil used in the packaging. Renewable raw materials – Today, up to 82% of all materials used in Tetra Pak packages are renewable. The Recycling Route is a platform that refers consumers to the closest site to deliver their waste. Currently, there are more than 30 recyclers, in addition to the development of the Recycling Route, which now has more than 4,500 collection points for materials registered in its system,” said Valéria. “From a structural perspective regarding the recycling chain, we also have key findings to share today, such as the number of recyclers working with long-life packaging. More than two million boxes packages have been collected so far as part of the initiative, and these packages have been properly routed for recycling by self-employed waste pickers, in a total of 50 tons of recycled long-life packaging. These, in turn, receive an identical bonus for the service. In the app, a waste picker participating in the program receives BRL 0.25 per kilo of packaging collected at the project’s partner collection sites, i.e., the cooperatives. The program’s differential is the implementation of a bonus system for waste pickers, as a sort of subsidy, which increases the price of waste and their income as a result. Its purpose is to connect autonomous waste pickers to cooperatives working with recyclable materials in the city of São Paulo. Waste pickers – Tetra Pak has established a partnership with Cataki (an app that provides an interface between recycling workers and waste generators) to implement a project called Cataki+LongaVida.
In 2021, more than 650 tons of recyclable materials were collected – 45 of these were long-life packaging – in 54 condominiums in the city of São Paulo, totaling about 4,000 people with access to selective collection. Tetra Pak also works directly with condominiums and has established a partnership with the program Adote um Condomínio, created by Grupo Muda. More than 195 tons of long-life packaging were delivered to local cooperatives. In 2021, Recicla Cidade was rolled out in the 12 towns in the Alto Tietê Municipalities Development Consortium (Condemat) and benefited more than 120,000 people. Designed by Tetra Pak and implemented by the NGO Espaço Urbano, the initiative aims to ramp up the collection of recyclable materials in the cities and towns where it operates. Recent initiatives conducted by Tetra Pak include Recicla Cidade, a project that brings together social engagement and environmental education. These are examples of initiatives that are consistent with the strategy of the National Confederation of Industry (CNI) towards a low carbon economy in Brazil, based on four pillars, including the circular economy.
“We will continue to develop initiatives that help to provide the industry with a totally renewable, recyclable and carbon neutral packaging, with not only our operations in mind, but the entire value chain where we operate,” she added. “Our commitment to sustainability is for the long-term,” said Valeria Michel, Head of Sustainability at Tetra Pak for Brazil and the Southern Cone. In addition, Tetra Pak in Brazil has been using fully renewable electricity only since 2012. Actions include initiatives to ramp up collection of recyclable materials, partnerships with projects involving waste pickers and cooperatives, in addition to developing renewable and/or recycled raw materials for the packagesįor over 25 years now, Tetra Pak, a Swedish multinational that manufactures food packaging, has been working on projects that range from the development of new technologies for the materials that go into the making of long-life packaging to the establishment of partnerships with recycling companies and projects involving waste pickers and cooperatives.
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